Mobile Ecosystem

Thought Leadership for the Wireless Industry

Mobile Ecosystem is a leading consulting and advisory firm focused on next generation mobile communications products and services. The firm is led by Mark Lowenstein, who is widely recognized as a preeminent industry executive and thought leader. Lowenstein most recently served as VP, Market Strategy at Verizon Wireless. During his fifteen-year consulting career, Lowenstein was Executive VP at the Yankee Group prior to founding Mobile Ecosystem.

Appearances

Mobile Madness Boston, March 4	Hosted by Xconomy
Enterprise MobileNext San Francisco, November 30 - December 1	Conference Co-Chair
Open Mobile Summit San Francisco, November 2-4	Speaker
Interop New York, October 5-7	Analyst Panel

What's New

Monetization: The Next Phase of Enterprise Mobility

The enterprise mobility market is on fire. Much of the current activity revolves around B2E deployments and mobile policy/device management solutions. I believe a larger transformation is just around the corner: leading brands will harness mobile to develop entirely new revenue streams.

The Evolution of Voice

In a world of substitute services and OTT applications, Mark Lowenstein's recent thought leadership White Paper outlines how mobile operators can ensure that voice remains a key part of their revenue and profitability stream, and a strategic asset that can be leveraged into a richer suite of communication services that cements the relevance of the operator in the customer relationship.
Download the Executive Summary

Lowenstein Featured as Xconomist of the Week

Xconomy, the authoritative voice on the growth of the exponential economy, features Mark Lowenstein commenting on Mobile's Next Waves. Be sure to join Mark and Xconomy at
Mobile Madness, March 14 at the Microsoft NERD Center.

Recent Opinion Pieces

and

Mark Lowenstein's monthly opinion columns for Fierce Wireless

	January 2012: Monetization: The Next Phase of Enterprise Mobility
The enterprise mobility market is on fire. Much of the current activity revolves around B2E deployments and mobile policy/device management solutions. I believe a larger transformation is just around the corner: leading brands will harness mobile to develop entirely new revenue streams. Read more.
	December 2011: 2012: The Year Mobile and Content Will Merge.
In the digital media universe, significant progress is being made on the "content everywhere" framework for television programming, movies, and other media. This is going to force some important economic, business model, and customer experience questions for mobile in 2012. Read more.
	December 2011: Lowenstein Predictions 2012
See Mark's list of annual provocative predictions: How will mobile and content merge? Will Apple be able to keep up the momentum? Is mobile payments overhyped? Read More
	December 2011: What's Next in Wake of AT&T Deal Collapse?
For the record, I was supportive of this deal. In the wake of its collapse, expect an intense period of deal activity. It's also time to be thinking about three fundamental issues: How many national 4G networks do we really need? Why are wireless operators so unhealthy at a time of general industry frothiness? And how do we convince regulators to look at wireless through a modified, less telecom-centric lens? Read More
	November 2011: We Need More Data on Data.
Reading an operator's 10Q is like a step back in time. With all the growth in data, new metrics are needed to more effectively track this side of the business. Here are some suggestions..
	October 2011: Time for Apple To Do Something With its Cash.
Pressure has been mounting on Apple to do something with its riches. Some thoughts on possible acquisitions, blockbuster moves, and even time to "give back". Read more.
	September 2011: Is Mobile Ready for the Cloud?
Lowenstein posits that mobile might not be ready for the connectivity model needed for cloud services. Read More.
	September 2011: Mobile Platform Wars: What's Next?
Lowenstein foresees an accelerated pace of developments and a re-shaping of the mobile device/platform ecosystem over the next 6-12 months. Read More.
	August 2011: The Next Generation App Experience
Successful as the app framework has been, I am feeling that we are nearing "overload." Apps are tough to manage on and across devices, vary wildly in quality, and exist in very specific silos. Don't get me wrong--I love my apps the same as the next guy. But given the limitations of the existing framework, and other tools/capabilities becoming available, it's time to be thinking about an evolved, more semantic mobile content experience. Read More.
	July 2011: Toward A Dynamic Connectivity Model
CNN announced recently it would make simulcasts available on the Web and to mobile devices. Question: do wireless operators want their subscribers streaming video over cellular networks to their devices? Answer: Probably not. What Should be the Answer: A More Dynamic Connectivity Model. Read More.
	June 2011: M-Commerce: What Does the User Want?
Mobile Commerce is one of the next big things in wireless. But for all the innovation, politics, and deal-making among ecosystem players, has there been enough focus on what the consumer wants? Read Here for my thoughts on the issue.