Thought Leadership for the Wireless Industry


Appearances



Webcast
sponsored by Transverse, May 2009

Is the Telecom Back Office Ready for a Refresh?

Always On Venture Summit East
May 21-22, Boston

Moderating Mobile Panel

Trends in Mobile Internet Devices
May 20, Boston

Hosted by Rudyard Partners and UK Trade & Investment

Wireless & Broadband Forum
May 6, Boston

Hosted by Rutberg & Co. and Ericsson

XConomy
Future of Mobile Innovation
April 7, Boston

Opening talk

CTIA Show
April 1-3, Las Vegas, NV

Session Moderator

Wireless Innovations
March 17-18, Redwood City, CA

Speaker: Shifting Wireless Landscape

 


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Pricing is on my mind lately. The May Lens calls for a rethink on mobile broadband pricing, given that the current structure is aligned with the needs of the next wave of adopters, plus the multitude of connected devices coming to market. Also, check out my Fierce piece on Straight Talk: a new option from Tracfone using the Verizon network that I think is a signature event for the U.S. Wireless industry.

On a more personal, you might know that I am a long-time recreational runner. Well, I have put this passion to work by writing Great Runs in Boston. It's a comprehensive guide to some of the iconic routes in one of America's great running cities. So if you live locally, travel to Boston, or are looking for a gift, please support the cause! It's available on Amazon, the web site, and many local stores.

Recent Opinion Pieces

and
Fierce Wireless
Mark Lowenstein's monthly opinion columns for Fierce Wireless

fiercewireless
June 2009:
Is TracFone the new Southwest Airlines of wireless?

Is Tracfone the Southwest Airlines of Wireless? With little fanfare, a new service was announced this week that I think is a signature event for the U.S. wireless industry: Straight Talk from Tracfone. Why is this significant? Read More


Lens
May 2009:
Rethinking Mobile Broadband Pricing

Wireless has fared comparatively well in this tough economy. One exception is the marked slowdown in mobile broadband growth. My view is that the prevailing pricing from leading operators is not aligned with the needs of the next wave of adopters, plus the multitude of connected devices coming to market. It's time to rethink the approach to MBB pricing. Read More

fiercewireless
May 2009:
A more personalized app store

With the explosion in app stores, what will the next generation of capabilities look like? I argue that a more personalized, contextualized applications experience is needed. Read More


Lens
April 2009:
Five Companies Leveraging Change

As executives, I think it is important to learn from companies that are being especially innovative in adapting to change, introducing new business models, or are significantly over-indexing their peer group. What are some of the lessons for the wireless industry? Read More

fiercewireless
April 2009:
Evolution of the App Store Business Model

With so much investment and effort going into the app store ecosystem, I think it's an opportune moment to consider what the future might look like. In this column, I will focus on the evolution of the app store business model. My next column will focus on the evolution of app store features and capabilities. Read More

fiercewireless
March 2009:
What to Expect at CTIA

Even though attendance might be a little down, I think the tone of the show will be upbeat. Here's what to expect in the areas of infrastructure, devices, applications, open development, and more. Read More

fiercewireless
February 2009:
What's Next for Location Services

We are at an important fork in the road with respect to location-based services. There is a huge amount going on in this area, yet LBS have proven difficult to monetize. Will location be part of a premium set of apps? Is it the holy grail of mobile search and advertising? Read More

fiercewireless
January 2009
A New Model for Wireless Pricing

It became clear in 2008 that flat rate plans are, over time, going to become the prevalent structure for wireless pricing. Even with these developments, I believe we are starting to outgrow today's pricing model for wireless services, when we think about a multi-device world with all sorts of connected wireless devices. Here are some thoughts on some new approaches. Read More

Lens
January 2009
A New Model for Wireless Pricing

It became clear in 2008 that flat rate plans are, over time, going to become the prevalent structure for wireless pricing. Even with these developments, I believe we are starting to outgrow today's pricing model for wireless services when we consider a multi-device world. In an expanded version of my January Fierce Wireless column, some new pricing approaches are presented.
Read More

fiercewireless
December 2008
Themes for 2009

This is the time of year when various industry pundits opine with their “year-in-review”, “predictions”, and related columns. My contribution to this effort is to outline five broad themes that I think will govern the wireless industry in 2009. Read More

Lens
December 2008
Themes for 2009

Despite all the difficult news around us, 2008 was a terrific year for wireless, marked by game-changing improvements to the end-user experience. For this year-end Lens, rather than making specific "predictions", I wanted to outline several themes that I think will frame the industry in 2009.
Read More

Lens
November 2008
Progress Report on Open Development

A year ago, Verizon Wireless created headlines with its announcement of the Open Development initiative. "Open" has become one of the industry's key new buzzwords, with "App" stores popping up everywhere and a slew of operator and OEM initiatives. This Lens presents a brief progress report on open development. The bottom line: mixed, with some potential minefields ahead. Read More

fiercewireless
October 2008: The Rapidly Changing Mobile Content Landscape

Of all the developments in the wireless industry in this very eventful 2008, none is greater than the way mobile content is being developed, priced, sold and consumed. This has been a net gain for subscribers. But within the mobile value chain, we are seeing a shift in the balance of power and a variety of new business models. Read More

Lens
October 2008
Wireless and the Economy

When I first wrote about the effects of the downturn for Fierce Wireless in July, I remarked that the wireless industry has so far escaped relatively unscathed by the economic downturn. Well, four months, an 8,000 points Dow, the unraveling of Wall Street as we've know it and trillions in global bailouts later, consider the wireless industry scathed, like every sector of the wireless economy. Here is my assessment of what is happening, and what opportunities it might create. Read More

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