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| Enterprise Mindset |
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Everyone agrees that
corporate applications will lead the first wave of wireless data adoption.
Yet selling to enterprises is challenging - especially in today's
economic environment. Is mobile still a priority? How are decisions
made? What are the ROI models? What applications will
lead? Enterprise Mindset is a set of presentation
materials that enables wireless carriers, platform providers, and
solutions vendors to more effectively sell their products and services
to corporate customers. An Enterprise Mindset presentation or materials
package contains the following elements: |
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The enterprise
mobile solution value-chain |
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A status
report on enterprise adoption of mobile applications, from
the Mobile Ecosystem database |
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Metrics
on priority applications, ROI models, usage patterns, price
sensitivity |
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Best-of-breed
solutions available for corporate applications, both
horizontal and vertical |
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Challenges
in selling to corporate customers |
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finding the "influencers" |
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integration with legacy systems |
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support infrastructure |
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The role
of wireless carriers in enterprise mobile solutions- who is
best positioned? |
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| Who Should Be Interested in Enterprise Mindset: |
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Any enterprise
decision-maker considering a solution for their
mobile workforce |
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The entire
value chain of enterprise mobile solution providers, from
application developers to systems integrators |
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Wireless
carriers |
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The investment
community |
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Organizations
supporting solutions providers, such as advertising
agencies, PR firms, and consultants |
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